For most sales interviews, you should expect to give a short presentation.

The reason they ask for this simple.

They want to see how good your communication skills are plus how well can you sell something in a pressurised environment.

You may be given the topic in advance or on the day with a little time to prepare. Structure your presentation logically, incorporating a strong opening to grab attention, a clear message about the subject and a persuasive closing that encourages action.

5 Sales Interview Presentation Examples

Generally, the topic will be directly related to the job being recruited for. Here are three common presentation topics asked in sales interviews.

1. Product Launch Strategy: Develop a presentation outlining a comprehensive strategy for launching a new product. Discuss target markets, competitive positioning, key messaging, and the multichannel approach you would employ to generate awareness and drive sales. Highlight your understanding of the buyer’s journey and how your strategy aligns with customer needs.

2. Sales Pitch for a Challenging Product: Choose a product that may have unique challenges or faces tough competition. Craft a sales presentation that addresses objections, emphasises differentiation, and effectively communicates the product’s value proposition. Showcase your ability to tailor pitches to various customer segments and overcome potential obstacles.

3. Customer Success Story:  Share a compelling customer success story by presenting a case study. Discuss how you identified the customer’s pain points, presented a tailored solution, and ultimately closed the deal. Emphasise measurable outcomes, such as increased revenue or improved customer satisfaction, to demonstrate your impact on the sales process.

4. Present a 30-60-90 Day Sales Plan for This Role:  To evaluate your understanding of the role, strategic thinking, and how you’d approach your first three months in the job. A top tip is to break it down by month—focus on learning the product and clients (30 days), building relationships and starting outreach (60 days), and actively contributing to targets (90 days).

5. Your First Month in the Job: What you would do or aim to achieve in your first month. Your presentation should show you will have a clear understanding of the business, your role, and your sales targets, and you’ll be ready to begin engaging with prospects and contributing to pipeline activity.

Each of these topics allows you to showcase different aspects of your sales skills, from strategic planning and communication to problem-solving and customer relationship management. Customise the content to align with the company’s industry, products, and sales objectives, demonstrating your ability to contribute to their specific needs.

How to Give a Successful Sales Interview Presentation

Tailor Your Presentation: Address potential customer pain points and demonstrate how your product provides solutions. Use relatable anecdotes or case studies to illustrate success stories. Engage the interviewers by incorporating open-ended questions, encouraging dialogue, and showing enthusiasm for the product.

Use Visual Aids: You may be given the opportunity to use aids such as slides or product demonstrations to enhance your points. These can be a great addition; make sure whatever aids you use are clear, concise, and visually appealing.

Confident Body Language: Pay attention to your tone, body language, and eye contact to convey confidence and establish rapport. Practice beforehand to refine your delivery, ensuring you stay within the allotted time.

Address Potential Objections:  Your interviewers will test you with objections and questions. Be prepared to address these and adjust your presentation based on the interviewers’ reactions. Showcase your adaptability, emphasising your ability to customize presentations for different audiences.

Conclude with a strong call to action: Invite questions and express your eagerness to further discuss how your skills align with the company’s sales objectives. A well-prepared and engaging sales presentation not only demonstrates your product knowledge but also highlights your ability to connect with customers and drive results.